Promotional strategies for information products and services - aligning with the serious and entertainment facets of information consumers' lives

نویسندگان

  • Ina Fourie
  • Liezl Ball
چکیده

Purpose – Libraries are subscribing to many expensive information products/services available through information aggregator/provider services. It is a concern for them, as well as these services, to get users (also referred to as consumers) to fully exploit the products/services, and especially new and innovative additions and features. Design/methodology/approach – The column will be written against the background of research from Information Behaviour as well as a touch from Marketing as reported in the Library and Information Science (LIS) literature. Findings – To improve the use of information products/services, and especially new products/services and features, libraries, especially academic libraries, as well as information aggregator/provider services, need to address consumers on various levels. In the case of academic libraries, the librarians, faculty members, and students (undergraduate and post-graduate) should be included. To appeal to the seriousness and entertainment facets of the lives of consumers, a variety of targeted competitions and prizes can be used. Originality/value – Although publications have appeared on using innovative methods such as Web 2.0 and collaboration with students to market products/services, we are not aware of articles focusing on competitions and prizes specifically addressed at the serious and entertainment facets of the lives of consumers.

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عنوان ژورنال:
  • Library Hi Tech

دوره 30  شماره 

صفحات  -

تاریخ انتشار 2012